Ah, Zillow. Say the word in a crowded room full of Realtors and you’ll hear boos and hisses, as well as a few things you might not want your grandmother to hear. But the fact is, Zillow is getting some things right, and consumers are using the site. So what are we, as an industry, fighting them for? That’s a post for another day, and one I don’t think I’m ready to write – yet. I don’t hate Zillow. I like the site. Used it yesterday for personal research, in fact. It’s slick, easy to use, and has a ton of information.
I’ve been critical of Zillow in the past – it’s simply not accurate in the New River Valley. But they hit a home run with their latest TV ad.
Okay, Zillow doesn’t suck, per se, but it was a catchier title than “Why Automated Valuation Sites Are Bad For Real Estate”.
I don’t hate Zillow, I swear. In fact, I advertise with them. And as Alma suggested, maybe the title was a little harsh. You know, I use Zillow from time to time to estimate rents, since I don’t track the rental market and sometimes I need a little help there. But if you’re going to rely on Zillow – or any online pricing site – for accurate numbers, reconsider. They’re just not accurate, yet. So in reality they don’t suck, they just provide a product that’s become seen as truth when it’s really just the result of a proprietary formula.
It might be a good idea to reconsider that.