Want To Use Social Media to Earn Business? Sit on the Blue Line.

by Jeremy on October 31, 2011

I’ve been fortunate in that many of the relationships I’ve formed first with people online have turned into subsequent business relationships offline.  It started with Tom Markiewicz, years ago, and has even included the creation of an entirely business, Valley Curbside Recycling, courtesy of Ryan’s persuasiveness.

And the most recent one wrapped up this past Friday; and with a delay that ended up taking us nearly three weeks past the original closing date, these sellers had every reason to be upset with me.  Thanks, Chris, for your kind words.

Winston recommendation Want To Use Social Media to Earn Business? Sit on the Blue Line.

True story – at the end of my first day of Kindergarten, I came home and told my mother (a career teacher) I wasn’t going back because I had to sit on the blue line.  That’s where the people who talked too much had to sit, and I wasn’t happy about getting in trouble for talking.  Of course, I wasn’t willing to talk less, either.  So I talked, and dealt with the consequences.

At this point in my real estate career, more than 60% of my business comes from online sources – Twitter, Facebook, etc. … I’m even exploring Google+.  Although I wouldn’t consider myself successful at it, it seems to fit my personality, and people ask how I do it.  The truth is, I don’t know.  A lot of what I post seems inane, I’m sure, but it’s what’s interesting to me at the time and I think it gives people a perspective into who I am … and who I am is FAR more than just a real estate agent.  We want to do business with people we like, and it seems like all of these “social” tools allow us to find people with similar interests and likes.

If you want to be successful at social media/networking/fads, just be yourself.  Get out and talk (but listen first), consequences be damned.  There’s nothing wrong with being on the blue line.

This content is published under the Attribution-Noncommercial-Share Alike 3.0 Unported license.

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{ 3 comments… read them below or add one }

1 tina merritt 10.31.11 at 3:34 PM

I think the blue line is a happy place ;-)

2 Steven 10.31.11 at 9:27 PM

You rock! Keep on yappin’, my friend.

3 Jeremy Hart 11.03.11 at 11:16 AM

Thanks, Steven. I think I will.

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