In Real Estate, Accuracy Matters More Than Location

I received an email from a client this morning asking about a Blacksburg condo that they had found on Trulia.com.  At the price point, with three bedrooms and two baths, it was a great deal.

But it was too good to true.

The ad, shown below, shows a 903 square foot condo with three bedrooms and two baths, while the MLS listing shows a 756 square foot condo with two bedrooms and one bath.  Needless to say, they were disappointed that the property wasn’t as it seemed.

And the MLS ad:

See some differences?  In real estate, the mantra “Location, Location, Location” is repeated over and over, but perhaps accuracy is even more important.  Sellers – take the time to review your agent’s ads.

And to prove me wrong, in the time it’s taken to write this post the property has been changed to pending.  My original thought still stands, however – accuracy may be the most important property characteristic of all.

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8 comments

  1. RachelAJ says:

    Oh, I know that, you're far too nice a person to throw someone under the bus 🙂

  2. Jeremy_Hart says:

    It wasn't an indictment of any one person, RachelAJ, just making the point that oversight by the industry and the client is important in making sure a clear depiction of each property is given.

    And to protect any one agent or brokerage, I eliminated the contact information so there would be no fingers pointed 🙂

  3. RachelAJ says:

    Thanks for pointing out the typo/error, Jeremy. Even our marketing coordinator, a human, is subject to an error every once in awhile, especially when creating a batch of advertising packages for the same condo development. You're right, I should have combed over each of the nine advertising packages for each listing to be sure that there were no errors. As a professional courtesy, I'd sure appreciate it if you could give me a call to let me know of any future errors in advertising before making a public display of it. Thanks in advance for your consideration. It was good to see you on Saturday.

  4. Jeremy_Hart says:

    I know this agent fairly well and I'm certain it's not, but it's an awfully poor reflection of truth in advertising. We need to raise the bar – myself included.

  5. Yes, indeed! This stuff is SO frustrating. Thanks for pointing it out and living above the bar!

  6. DougFrancis says:

    You must have missed that sales seminar… the afternoon session had a chapter titled “Bait and Switch Strategies for 2010”.

  7. Jeremy_Hart says:

    “Inaccurate information is bad for everyone.”

    That's key, I think. It doesn't just make the agent look bad, it
    damages the industry, hurts the buyer's chances of finding the house,
    hurts the seller's chances of getting maximum exposure … The list
    goes on.

  8. Jim Duncan says:

    Amen. Sellers need to start taking accountability for what they allow their representatives to put out there on their behalf. Inaccurate information is bad for everyone.

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